At the guitar center www.hitcreatormusic.ning.com Guitar Center is the largest chain of musical instrument retailers in the world with 214 locations throughout the United States. Its headquarters is in Westlake Village, California. Guitar Center's sister companies incorporate Music & Arts Center, Musician's Friend, GuitarCenter.com, LMI, Giardinelli, Musician.com, Private Reserve Guitars, Woodwind and Brasswind and Harmony Central. Founded in Hollywood by Wayne Mitchell in 1959 as The Organ Center, a retailer of electronic organs for home and church usage, it became a major seller of Vox electric guitars and guitar amplifiers, changing its name to The Vox Center in 1964. Toward the end of the 1960s, Vox's line—whose sales derived largely from its association with The Beatles, who made extensive use of its amplifiers—fell in popularity as Marshall amplifier users Eric Clapton and Bob Marley captured musicians' imaginations. Accordingly, Mitchell once again changed its name, to Guitar Center.[1] Guitar Center, Pico & Westwood, Los Angeles The popularity of rock and roll in the 1970s allowed Mitchell to open stores in San Francisco and San Diego, as well as several suburbs of Los Angeles. Ray Scherr, previously the general manager of the San Francisco store, purchased the company from Mitchell in the late 1970s and Scherr owned and operated it until 1996 from its Westlake Village headquarters. Although synthesizer-driven disco and New Wave pop sapped rock's audience in the ...
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